Innovation is no accident
Patrick Becker in an interview with the trade magazine ONEtoONE on the topic of innovation.
Automotive Summit Switzerland
The automotive customer journey rethought. moccamedia at the Automotive Summit Switzerland.
Hyperlocal advertising in the DIY store sector
Turning digital demand into real store visits.
Keeping target groups in focus
Optician advertising relies heavily on traditional media. A pity – and short-sighted.
Sustainable marketing in the optician sector
Precisely targeted and sustainable advertising in the optician sector.
Precisely targeted communication in the DIY segment
Bricks-and-mortar retailers need to make their stores more visible through communication.