Potential going up in smoke: marketing in the DIY store and garden centre industry
In the current issue of DIY, the trade magazine for the DIY store and garden centre industry, Cornelia Lamberty from moccamedia shows the optimisation potential in DIY retail marketing and how precisely targeted communication can be implemented.
The full article can be found here:
https://www.diyonline.de/d/diy/2024/7-2024/potenziale-verpuffen.html
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