Optician advertising relies heavily on traditional media such as television or print. A pity – and short-sighted.
Anyone who continues to invest their advertising spend mainly in traditional reach media accepts high wastage and leaves huge sales potential untapped. Today, many consumers can be reached via social media.
In the current issue 06-2024 of the optics trade magazine optic und vision, Cornelia Lamberty from moccamedia shows how to not only attract attention, but also guide customers specifically towards a purchase.
To the article:
