Alle News

8 October 2024

Sustainable marketing in the optician sector

Marketing in the optician industry lacks precisely targeted communication and a hyperlocal approach.

Yet this is exactly where significant sales potential lies dormant, often remaining untapped to date.

In the current issue 05-2024 of the optics trade magazine optic und vision, Cornelia Lamberty from moccamedia shows the optimisation potential in marketing in this industry and how precisely targeted and sustainable communication can be implemented.

To the article:

Trade article by moccamedia in OPTIC+VISION on sustainable marketing