KIA

The smaller the budget, the more important it is to provide evidence about the success of promotional activities. On behalf of a centrally managed online retailer campaign, moccamedia was tasked with measuring how many store visits to each participating KIA locations were the result of contact with advertising materials The problem: The previously available tracking options did not allow these kinds of tracking methods.

Yet, moccamedia was the first to successfully link available data in such a way that helped produce the desired statements for the individual local campaigns. To do this, geotargeting was used to focus the digital campaign’s retailer-specific advertising materials bearing the address of the store, on the retailers’ sales territories. Linking the location data and the integrated user tracking made the success of the campaign visible to see.

In the first month of the campaign period alone, the SEA campaign guided well over 200,000 relevant interested parties to the retailers’ websites, approx. 8,350 in the car dealerships and 1,600 route calculations were counted.