Jeep

Imagine advertising and nobody seeing it. That is pretty much what happened at FCA in Austria. That all changed with the “Vienna Edition” campaign, as developed by moccamedia. What we did in Vienna: The Jeep models Renegade and Compass were already omnipresent.

moccamedia ensured that all eight Viennese Jeep dealers could position their personalised advertising materials in their respective sales territory with pinpoint precision, online and offline as well as in the form of attention grabbing special advertisements – and of course linked with each and hence purely cross-media.

It was with a web-based platform that moccamedia enabled each dealer to keep an eye on his or her campaign activities, spending, advertising subsidies and performance figures. For the dealers, the “Vienna Edition” was a resounding success, resulting in an average increase in spending of 20 percent for subsequent campaigns.

Building on the “Vienna Edition” campaign, on 26 March 2019 moccamedia and FCA Austria GmbH (Jeep®) were presented with ADGAR – Austria’s most important and sought-after advertising prize.