We are starting February with real good news: moccamedia impressed in the TOP 100 innovation competition and has just received the TOP 100 Award 2026!
This makes us once again one of the most innovative medium-sized companies in Germany – a great incentive and a mocca team success that we are really proud of.
This year, the most important innovation award for German SMEs goes to moccamedia for the second time. Thanks to our specialisation in regional, sales-promoting communication, we are once again one of Germany’s TOP 100 innovators in 2026.
In the innovation competition TOP 100, participating companies undergo an elaborate scientific benchmarking with over 100 test criteria and must demonstrate the importance they attach to innovation. On behalf of compamedia, the organiser of the competition, the renowned innovation researcher Prof. Dr. Nikolaus Franke and his team at the Vienna University of Economics and Business examine the five categories
- Innovation-promoting top management
- Innovation climate
- Innovation processes and organisation
- External orientation/open innovation
- Innovation success
and analyse how well the participating companies are positioned in them.
moccamedia achieved top scores in all areas. This comes as no surprise to moccamedia founder and Managing Director Cornelia Lamberty: “Innovation is an important part of our corporate DNA,” she emphasises. This includes the group’s top management reserving at least 50 percent of its working time for innovation, and moccamedia having comprehensive structures in place to promote innovative thinking in the team and drive new product developments.
Its success shows that this approach pays off: in a market dominated by large international network agencies with traditional structures, moccamedia has managed to establish itself very successfully as an independent, agile player with a unique profile.
“We are often described as a media agency. But media or MarTech company is a much better fit. Everything we do is data-driven and tech-enabled. What sets us apart is that we don’t simply book the ad formats that providers offer us, like others do, but continuously develop new things – alone or with the right partners – to keep optimising regional advertising performance for our clients,” is how Lamberty describes moccamedia’s approach. As a result, the company, which now has five locations in the DACH region, has become an important source of impetus for advertising sales houses, media and the advertising industry itself, and has firmly established itself as an innovation leader in regional sales-activating communication.
“Innovation is incredibly important for the future of Germany as a business location,” says Patrick Becker, who runs the company together with Cornelia Lamberty. “There is plenty of potential – especially among SMEs – and we entrepreneurs have a responsibility to tap it. Competitions like TOP 100 help. They make the innovative strength of German SMEs visible across the board, give us innovators the opportunity to network across industries and show that it is worth investing in innovation.”
moccamedia will continue to do so – highly motivated, not least thanks to these latest awards, to develop new things in 2026 and to further advance the advertising market and thus Germany as a business location.
