The media world is changing faster than ever before. That was exactly the focus of our presentation at the joint event with the DLWI – German-Luxembourg Business Initiative, which took place at our premises on 13 November 2025.
Numerous guests from the Trier-Luxembourg border region attended the event, which was held under the motto Media intelligence meets Moselle wine history.
After a welcome by DLWI President Stefan Pelger and Patrick Becker from moccamedia, we surprised the audience in our presentation with engagingly prepared figures and insights on media usage, showing how we all, as consumers and companies, are at the centre of these processes.
We provided new impetus and practical insights on topics such as:
- Digital and hybrid media innovations
- Touchpoints and customer journey: far more advertising contacts than you think!
- Big data & AI: gaining granular insights from huge amounts of data
- The transparent consumer: user profiling & targeting
The topics were discussed in more depth at the subsequent get-together in the former wine estate – with finger food and excellent wines from the German-Luxembourg Moselle region, of course.
Guests enjoyed an even deeper experience – in the truest sense of the word – in the underground vaults of the historic wine cellar, which extends over 5,000 m² beneath the moccamedia buildings and part of Trier’s city centre.
The DLWI has published more photos of the event at moccamedia here: DLWI events 2025
