moccamedia wins Gold at the 2020 global Digital Communication Awards

Trier, 8th of October 2020. moccamedia’s trophy collection continues to grow. Once again, the specialists for regional and sales-oriented media planning can look forward to an award: first place in the category Best Small Budget Campaign at the Digital Communication Awards. moccamedia developed an international and centrally steered campaign where advertising pressure was directed precisely into the areas of sale of 119 dealers across 14 countries. The number of visitors to the respective dealer websites increased by an average of 438 percent which as a result increased the number of showroom appointments significantly.

Since 2011, this award has honored outstanding projects, campaigns and innovations in the field of online communication from all over Europe. This year, the top-class international jury was once again spoilt for choice. Among the numerous excellent entries, only five projects in each category made it onto the shortlist for the Digital Communication Awards 2020. moccamedia was the top prize winner in the category Best Small Budget Campaign with the Search2Sale: More Bang for your Buck!
The agency was able to convince the jury with its innovative media strategy, its precise implementation and finally with its gigantic success which is evident with the significant increase in contacts generated for its customers and the individual points of sale.

Karen Schlöder, Managing Director of the international subsidiary moccaintense, is especially pleased to have made it directly to the first place with such strong competition: “We have developed solutions that go beyond the very specific challenge of dealer advertising. Through innovative measures, we have succeeded in shifting the media budget of the dealers to an effective online channel and thereby strengthening the regionality on an international level”.

To set relevant impulses in the customer journey, it is important for dealers to be present very early in general Google search queries via ads. After all, for 95 percent of potential buyers, Google is one of the first sources of information to see available offers in the car market. The challenge: All countries and markets are different, and dealers have varying media budgets. Consequently, there could be no one-size-fits-all solution for a cross-national dealer campaign.

moccamedia therefore developed a centrally steered, but scalable and adaptable Search2Sale program that automatically matches the requirements of the dealers with the market needs to ensure maximum efficiency in the use of the media budget. The cross-unit project team, consisting of staff from moccamedia and moccabirds, built the campaign in such a way that, on the one hand, the advertising pressure was directed into the respective dealers sales area through laser-accurate geo-targeting and, on the other hand, the impression of a national campaign was created thanks to the wide reach and visibility of each individual dealer campaign.

Dealers were able to choose between several ready-to-use packages depending on their budget and individual objectives. With this, moccamedia ensured great flexibility for the dealers in booking and launching of campaigns. moccamedia’s concept for the dealers also included practical training materials and an international roadshow with individual training sessions, which provides the dealers with the relevant knowhow and knowledge base for these and other similar campaigns.
The result: the number of leads increased by 194 percent, traffic on the dealers’ websites increased by an average of 438 percent and the number of calls to the dealerships almost tripled.

“Together with moccamedia, we were able to introduce our dealers to the digital world and create a strong search presence. The innovative and scalable concept adapted to local conditions and enabled flexibility in all markets. The individual needs of the dealers were considered and the global measurable KPIs and sales were exceeded,” says Marija Klaic, Regional Marketing Operation Manager Opel/Vauxhall Europe, summarizing moccamedia’s outstanding work.