FASHION OUTLET Zweibrücken
Zweibrücken Fashion Outlet Goes Frankfurter Zeil
Guerrilla campaign impresses with much love for detail and fashion
Large impact with a single local measure – moccamedia conjured up something very special for the Zweibrücken Fashion outlet: a fashion show on Frankfurter Zeil.
moccamedia created very special moments to increase the popularity of the outlet among relevant buyers in the surrounding area and to position this message at the heart of the target group.
A red carpet, beautiful mannequins, great fashion and a precise plan – that’s all that was needed to convince Frankfurt fashionistas about the benefits of shopping in the Zweibrücken Fashion Outlet as part of a guerrilla campaign. The campaign lasted a mere 20 minutes, but was all it took to enthral the audience.
Captivating music and promoters distributing info flyers during the show, also anchored the message into the hearts and minds of spectators. As can be expected from a guerrilla campaign, this attractive and eye-catching campaign was continued at various hotspots in Frankfurt city centre.
moccamedia managed to reach a total of over 4,000 fashion-conscious women in the space of 5 hours.
The goal was to generate new customers for the outlet
The campaign was carried out as guerilla campaign, and hence the location changed on a continual basis
The red carpet and the equipment were packed away in no time and brought to another location
Promoters distributed flyers during the show
